Story Telling Hack | LINE Sticker Marketing Hack #4

What is it?

Tell your LINE Sticker’s story through drawing, Facebook’s post, or mini-comic, repeatly. People love to know a nice story, and your story will bind fans’ emotion to your product.

Why should I do this?

LINE Sticker that has no story is just a still image, a photo that draw attention for a while, and people will leave soon.

You can promote your LINE Sticker by purchase an ads campaign but when you stop to pay, people will forget your LINE Sticker very fast.

Repeat your LINE Sticker’s story make people enjoy and know your LINE Sticker’s world.

You might know these word:

“Naming something will bind your feeling to it”

As same as your LINE Sticker, knowing a part of them one by one, make people love them more.

Who is doing this?

Who knows a cat doll?

Who knows Doraemon?

Who knows Micky Mouse?

Who knows Pusheen?

You can asked yourselves that why could you remember some cartoon character since you were young. That’s the reason you need to tell people your LINE Sticker’s story.

How can I start?

Step 1:

Take a sheet of paper (Post-it is great). Wrote everything that summed about your LINE Sticker’s personality. You can ask these question:

What is it favorite food?
What’d it do in the morning?
Where does it sleep?
What can make it smile and laugh?

Give you 5 minutes.

After that these are the story you need to tell people through your drawing. Oh. Don’t forget to write its name on the top of paper.

Step 2:

Attach this note where you can see it clearly when you need to draw.

This note will make you focus on few topic when you are going to draw a story. Think about a series that main character won’t change style too much.

There’s 3 major method to tell story through social network:

1. Single “Instagram” size Nice Rectangle size can share across Facebook, Instagram, and other social network

2. Mini comic Take longer time but you can drive and more control on people’s emotion. You can see these kind of drawing end in 3 boxes.

3. Album series Take most of time, may be weeks, or months. But you will got a lot of deep enjoy from your fans (shares too). You can create Facebook page’s album or Google Plus Page’s album for it. So people can navigate through theme one by one. Like a comic book.

I want to represent you a set of album. Created by an artist name “Mu-nin” (I also a fan) which always telling a good story.